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Flow Meridian
Fractional CMO & GTM Advisory Services
Fractional CMO & GTM Advisory
Helping VC/PE-backed CEOs navigate critical GTM inflection points.
The Inflection Points We Solve For
Most VC and PE-backed B2B software companies hit these inflection points. The question isn’t if, it’s when and whether you’ll navigate them systematically or scramble through them.
Unreliable pipeline → Predictable revenue engine
Efficient, scalable processes from demand to revenue
Single motion → Multi-product/multi-segment GTM
Portfolio orchestration across products and markets
Best-kept secret → Category leadership
Competitive differentiation and market presence
How We Work
Strategic Advisory
Fractional CMO
Project-Based
What it is
Strategic counsel for CEOs who have execution capacity
Strategy + execution leadership embedded with your team
Focused engagements to build specific GTM systems
Engagement
Ongoing guidance on GTM architecture, positioning, and pipeline design
Embedded GTM strategy leadership with active coaching and initiative management
Positioning frameworks, pipeline redesign, GTM diagnostics, demand generation systems
Outcome
Clear strategic direction without execution dependency
Systematic GTM infrastructure with leadership continuity
Specific capability built and transferred to your team
How We Work
Strategic Advisory
What it is
Strategic counsel for CEOs who have execution capacity
Engagement
Ongoing guidance on GTM architecture, positioning, and pipeline design
Outcome
Clear strategic direction without execution dependency
Fractional CMO
What it is
Strategy + execution leadership embedded with your team
Engagement
Embedded GTM strategy leadership with active coaching and initiative management
Outcome
Systematic GTM infrastructure with leadership continuity
Project-Based
What it is
Focused engagements to build specific GTM systems
Engagement
Positioning frameworks, pipeline redesign, GTM diagnostics, demand generation systems
Outcome
Specific capability built and transferred to your team
Why Flow Meridian
Ted Sapountzis, our Founder and Principal, is a GM-first GTM leader. He brings a systems thinker’s approach to revenue leadership .
Track record: 25+ years driving 40-150% ARR growth across companies from seed stage to $400M+ ARR, including three exits.
Systematic Revenue Engines
Built and led SDR functions at multiple companies (70%+ of new logo pipeline). 4x pipeline growth through systematic demand architecture. 70% sales cycle reduction via strategic repositioning.
Portfolio GTM Orchestration
Unified messaging across 15-product portfolio. Built GTM infrastructure at three companies. Launched new products that became main revenue drivers.
Category Leadership
Established category leader positioning with Forrester/Gartner recognition across 5+ markets. Created category positioning and thought leadership programs.
M&A strategy and integration
Led corporate development and GTM/product integration across three M&A transactions, including co-leading SAP’s $6.8B BusinessObjects integration.
Operations Research (Stanford M.S.) ● Software engineering ● Product management ● General management ● Strategy consulting (McKinsey) ● Marketing leadership (SAP, VC and PE-backed B2B software companies) ● Deep AI/analytics expertise from airline optimization to generative AI
Ready to move from ad hoc execution to systematic excellence?