Additional menu
Flow Meridian
Fractional CMO & GTM Advisory Services
How We Work
Flexible engagement models tailored to your stage, from strategic advisory to full fractional CMO leadership.
Engagement Models
Choose the approach that matches your GTM needs:
Strategic Advisory
Fractional CMO
Project-Based
What it is
Strategic counsel for CEOs who have execution capacity
Strategy + execution leadership embedded with your team
Focused engagements to build specific GTM systems
Time commitment
~8 hours/week
10-20 hours/week
Varies by project scope
Typical duration
3-12 months
6-12 months
4-12 weeks
Key deliverables
Executive coaching, framework guidance, planning sessions
GTM strategy, messaging architecture, pipeline dashboards, team playbooks
Positioning frameworks, pipeline redesign, GTM diagnostics, demand generation systems
Outcome
Clear strategic direction without execution dependency
Systematic GTM infrastructure with leadership continuity
Specific capability built and transferred to your team
How We Work
Strategic Advisory
What it is
Strategic counsel for CEOs who have execution capacity
Time commitment
~8 hours/week
Typical duration
3-12 months
Key deliverables
Executive coaching, framework guidance, planning sessions
Outcome
Clear strategic direction without execution dependency
Fractional CMO
What it is
Strategy + execution leadership embedded with your team
Time commitment
10-20 hours/week
Typical duration
6-12 months
Key deliverables
GTM strategy, messaging architecture, pipeline dashboards, team playbooks
Outcome
Systematic GTM infrastructure with leadership continuity
Project-Based
What it is
Focused engagements to build specific GTM systems
Time commitment
Varies by project scope
Typical duration
4-12 weeks
Key deliverables
Positioning frameworks, pipeline redesign, GTM diagnostics, demand generation systems
Outcome
Specific capability built and transferred to your team
Project Examples
GTM Diagnostic & Roadmap
4 weeks
Comprehensive assessment of current GTM state with prioritized action plan
Positioning & Messaging Sprint
6-8 weeks
POV development and narrative architecture that differentiates and converts
Pipeline Engine Build
8 weeks
Demand generation mechanics and SDR enablement for predictable pipeline
90-Day GTM Reset
12 weeks
Complete GTM overhaul for companies rebuilding from scratch
Our Framework
Our framework puts customers at the center and operates on three principles: customer value, consistent experience, and operational excellence.
Drive market awareness
90%+ of buyers aren't in market today. We help you build differentiated POV, thought leadership, and strategic presence.
Enable sales to close deals
Arm your sales team with the story, content, and enablement to increase velocity, deal size, and win rates.
Nurture prospects in their journey
Move prospective buyers through their evaluation by building persona-specific content and measuring channel performance.
Convert customers into evangelists
Retention and expansion are under-leveraged GTM motions. We help you engage, co-innovate, and build advocacy.
What You Can Expect
Honest assessments
Predictable pipeline through repeatable processes
Systems over heroics
Infrastructure that delivers quick wins AND scales long-term
Knowledge transfer
We document and train your team on everything we build
Direct partnership
You work with Ted, not delegated to junior staff
Trusted Partners
Flow Meridian works with a curated network of specialists to ensure complete execution without the overhead of hiring a full team
Marketing operations & systems
Demand generation & paid media
Content creation, SEO & AEO
Web design & development
This gives you best-in-class execution for what we don’t do – hands-on design, development, content production, and day-to-day campaign management.
Ready to get started?